OlyBet, a prominent provider of sports entertainment, sports betting, online casino, and gambling services in Europe, has extended its collaboration with Real Betis, a top-flight football club in the Spanish La Liga. According to a press release from Real Betis, the two heavyweights have inked a contract extension for a further three seasons.
Real Betis and OlyBet have enjoyed a strategic partnership, which started in the 2021/22 season. Under the new partnership, the sportsbook will remain the Club's top regional sports betting partner in Europe until June 2026. However, the partnership doesn't cover Spain.
Real Betis has recently experienced substantial expansion and is known for its uncompromising dedication to excellence in sports and community involvement. The football club has won widespread recognition for its noteworthy sporting accomplishments, which include a coveted title and three straight qualifications for European competitions.
The statement from the sports betting site adds that Real Betis continues to have a profound social influence thanks to its committed membership of over 80,000 and innovative strategic projects like the new Benito Villamarn Stadium. The Club continues to sign significant global business deals.
Last year, the two entities signed a strategic partnership in the Baltic region. The football club hopes to use this deal to engage its audience via games, live broadcasts, social media, and local events.
Corey Plummer, CEO of OlyBet, commented about the extended partnership:
“Extending the partnership with Real Betis confirms our support for the Club, its community programs and its members. The Benito Villamarín Stadium is one of the world's most exciting and electric football environments and we are thrilled to be part of it.”
Juan Useros, Business Director at Real Betis, emphasized the essence of taking the relationship outside Spain. He said:
"We are very satisfied for giving continuity to this alliance for three more years. It is important to see that big international companies are interested in Real Betis and we can expand our brand outside Spain thanks to all these sponsors. We have extended more than 90% of the agreements that were about to expire, which shows we are in the right path."
