In an exciting move that promises to elevate the thrill of European club football, Kaizen Gaming, a titan in the GameTech industry, along with its standout brand Betano, has clinched an official global sponsorship for the UEFA Europa League and UEFA Conference League. This landmark deal, stretching from the 2024/25 season until 2026/27, positions Kaizen Gaming and Betano at the forefront of football's most dynamic competitions.
The announcement, made with great anticipation in Monaco before the UEFA men’s club competition draws, marks a significant milestone following the duo's successful collaboration as the first-ever betting partner of UEFA EURO 2024. This partnership not only thrilled millions of fans worldwide but also showcased Betano's commitment to enhancing the football experience, both on and off the pitch.
The collaboration extended beyond the stadiums. The Kaizen Foundation and the UEFA Foundation for Children united for the "10,000 Smiles" project, bringing joy to 10,000 underprivileged children by giving them the opportunity to attend 40 matches across ten stadiums during UEFA EURO 2024. This initiative underlines the powerful social impact of the partnership between Kaizen Gaming and UEFA.
Aris Dimarakis, Deputy CEO of Kaizen Gaming, emphasized the strength of this bond, noting, "Building on our impeccable partnership during UEFA EURO 2024, we are excited to join forces again for the UEFA Europa League and UEFA Conference League. As we continue to grow, this collaboration is a testament to our team's hard work and dedication to delivering unparalleled entertainment through responsible gaming."
Guy-Laurent Epstein, UEFA Marketing Director, echoed this sentiment, expressing enthusiasm for the renewed partnership and its potential to captivate fans with even more fervor in the coming seasons.
With the UEFA Europa League and UEFA Conference League set to introduce a new 36-team league phase, the excitement is just beginning. Fans can expect a revamped competition structure designed to bring even more thrilling moments and unforgettable matches.
At the heart of this partnership is Kaizen Gaming, renowned for revolutionizing the sports betting and gaming landscape. Leveraging cutting-edge technology and a focus on responsible gaming, Kaizen Gaming continues to set the standard for innovation and excellence in the industry.
The company's flagship brand, Betano, has established a strong presence in 15 markets worldwide, supported by a global team of over 2,500 employees. This expansive reach and commitment to quality have earned Kaizen Gaming numerous accolades, including an unprecedented haul of five trophies at the 2023 EGR Operator Awards.
As the UEFA Europa League and UEFA Conference League embark on their new journey, the partnership between Kaizen Gaming, Betano, and UEFA is set to redefine the sports entertainment landscape. With a shared vision for excellence and innovation, this collaboration promises to bring unparalleled excitement to fans around the globe, proving once again that when it comes to football, the game never stops evolving.
